In this article Jakob Neilson, founder of the Nielsen Norman Group, makes a very good argument with two sides to internet usability: some users are too incapable of using the internet versus overboard website design is inhibiting users to use the internet to their benefit.

Designers and enthusiasts alike say that all "real" users prefer complexity in site design and that issues the stem from usability really whittle down to the intelligence of the user. Referring to the more technologically inclined internet users, Jakob Nielsen lays it out clearly saying,

"Design complexity is a barrier for users. While they certainly might be capable of jumping the barrier, why should they? The Web is about freedom of movement. Anything that stands in the way of immediate task completion will negatively impact the user's experience."

I would have to agree with him.

I think the best way to implement this idea is to live be the refrain that Bro. Robertson has used from time to time; just because you can doesn't mean you should. I think focusing on the audience of those who will visit the site the most would be first priority and next would be to make sure users can use my site to "get in, get out, and move on" (Nielsen). I believe that those first steps would be ideal for great guest experience to the site and eventually a bookmark location in every user's web browser!